We Talked to the Hot Firefighter About Debunking Conspiracy Theories, Viral Fame, and Thirsty DMs
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Twenty-seven-year-old Michael David Clark had no intention of going viral. The Hawaii-based firefighter’s social media footprint was small and straightforward: An Instagram account featuring scenic landscapes, motorcycles, friends, and, of course, fires. That changed one week ago when he recorded a TikTok “duet”—a feature that allows users to reply to other TikToks via split-screen—from his truck. In it, he responded to a conspiracy-laden video that suggested that tech companies were hiding footage of forests intentionally set ablaze by fire drones.
“It’s a prescribed burn,” Clark says, exasperation evident. “We use drip torches and drones. Nothing crazy. Stay safe out there.”
After receiving positive feedback, he decided to film another TikTok. This time, his duet was debunking the outrageous conspiracy theories peddled by Cierra Misst, a controversial TikTokers who has 2.6 million followers. Cierra’s content ranges from “storytime” clickbait, sponsored content, claims that the Titanic didn’t hit an iceberg, and anecdotes about her time “interning” for The Chainsmokers.
“Now, there are a lot of fires going on right now in our country, but was it planned?” Cierra rhetorically asks her followers in an incredulous tone.
“No,” Clark replies.
https://www.tiktok.com/@southernbelleinsults/video/6872871815996394758
Clark continued to strip down the Snopes-flavored claims Cierra and others have spread across social media in recent weeks as fires along the West Coast have left at least 35 people dead, dozens missing, and forced thousands to flee their homes. Cierra not only falsely claimed that the causes of the fires are unknown, but also suggested that there are mysterious biohazard signs plastered 40 miles away from Grand Canyon National Park at the site of a fire; the so-called biohazard sign pictured was actually from the site of the Chernobyl nuclear disaster in Ukraine. But, somehow, those weren’t even the most embarrassing claims.
“Is it not weird to you that the fires know when to stop at the border?” Cierra asks. “I mean, there are zero across the border.”
“Because it’s a US database map,” Clark responds. “They’re not going to be reporting Canada fires.”
Clark’s video went viral overnight, and now has over 1.3 million views and 282,000 likes. He’s spoken to cable news outlets like CNN and his DMs are abuzz. But Clark didn’t do it for clout. He’s been a firefighter for three years now, helping others comes naturally. Still, it’s unlikely he even anticipated he’d be teaching thousands how to properly analyze a map.
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