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I do love a good meme!

Me too! But the meme was just the tip of the iceberg. In early January people started posting videos of them doing the “Tide Pod Challenge,” in the vein of other stunts like “the Cinnamon Challenge” or the “Ice Bucket Challenge.” A few of the videos were misleading on purpose, with people tricking viewers into thinking they would eat them. But some teenagers actually did post videos of them breaking into Tide pods with their teeth, many of them getting flagged by Youtube and the site actually started removing the videos.

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“We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs and have been working with leading social media networks to remove harmful content that is not consistent with their policies,” a representative for Tide said.

So what now?

Don’t be caught eating a Tide pod in 2018. Not just because they are extremely dangerous to your health and potentially deadly, but also because Tide pods are over. Done. Finished. I really think normal, edible food is going to make a huge comeback soon.