Tinder Is Accused of Discriminating Against the Olds

Image via Getty.
Image via Getty.

Hey, Fellow Kids, what’s groovy? I love swiping left and right on hip profiles of singles in my area. Wait—what’s this? People over thirty pay twice as much for Tinder Plus? That makes me want to sue in a very young person manner.


Forbes reports that someone has already done so on my behalf—California’s Allan Candelore, who filed his second lawsuit against the fuck app on Monday. His previous case was grounded and left open at trial. This new suit alleges that Tinder is violating the state’s Unruh Civil Rights Act and Unfair Competition law by demanding people over 30 pay more for the same service, stating that it’s a clear example of ageism.

Candelore resents being asked to shell out $19.99 so he can undo swipe mistakes and...that’s about it. Welcome to Tinder Plus, where even the premium level is barely helpful! Meanwhile, people under 30 only pay $9.99 or $14.99 for the same privilege. I don’t know. How could Tinder be ageist when 24-year-olds are always messaging me that I’m a cougar?

In his previous case, the court ruled that Tinder’s decision was “reasonably based on market testing,” which indicated young people are broker than they are horny. They’re more likely to get on board with paying for the service if it costs less, unlike desperate people over 30 who have jobs. The new suit is more firmly contesting this data:

No matter what Tinder’s market research may have shown about the younger users’ relative income and willingness to pay for the service, as a group, as compared to the older cohort, some individuals will not fit the mold. Some older consumers will be “more budget constrained” and less willing to pay than some in the younger group. We conclude the discriminatory pricing model, as alleged, violates the Unruh Act and the UCL to the extent it employs an arbitrary, class-based, generalization about older users’ incomes as a basis for charging them more than younger users.

The policy does also kind of imply that people over 30 are more desperate to meet people, which is extremely rude. Most of us become more withdrawn with age.

Contributing Writer, writing my first book for the Dial Press called The Lonely Hunter, follow me on Twitter @alutkin



Ugh this is gross. I just got out of a year long thing, partly because of dating apps, so I am already feeling so salty about them and this just makes it worse. Dude I was seeing had me and two other people he saw on a regular basis and I asked him to cool it with the apps so that we could spend more time together. He said he wanted to make changes in his life to spend more time with me......but also just couldn’t give up the swiping and the messaging and the first dates. Because even as an unemployed, paunchy, grumpy af 37 year old dude with a messy apartment he *kills* on Tinder and Bumble and OkCupid (apparently I am not the only woman who is looking for a husky Statler to my Waldorf).

I.....do not kill on those apps. And I am employed, decently attractive, not incredibly picky and have enough therapy under my belt that I am reasonably self aware and can date like an adult. But I am also 36. And a woman.

Which is not to say unemployed or not super fit people shouldn’t do well and don’t deserve love (I’ve certainly had periods of unemployment and am not a model of perfect toned athleticism myself). It’s just irritating that I work my ass off to be in decent shape, emotionally stable, have enough income to take my partner out once in a while (and split it the rest of the time) and it’s crickets, and he does very little and mops up regardless.

Finding out I’m paying more than girls in their 20s for Tinder does *not* help my sads about all of this.

My only consolation is that in the last few months we were together, he had all kinds of gripes about how there were “lots” of people who don’t find him as attractive as I do, and that women rarely message first, and how irritating he found a lot of women’s profiles.....and how a girl he met on OkCupid and went out with for a few weeks borrowed his favorite books and has ghosted him and won’t return them. So perhaps he will soon know what it feels like to be irrelevant in a sea of options.