What you’re about to witness is basically the creepiest doll advertisement you’ll ever see, since it’s more, as Buzzfeed’s Leonora Epstein so astutely pointed out, a trailer for “the world’s scariest movie” than an effective doll marketing technique. The only “people” who would buy Baby Laugh-a-Lot after watching this commercial are Chucky, his paramor Tiffany, or the Joker, and even they would be a little creeped out by the doll’s freaky snarl-smile.

via Buzzfeed