With everything said and done from last night’s Super Bowl, we still have one crucial thing to discuss—which commercial was the big winner?
According to USA TODAY’s Ad Meter, which is apparently a thing that exists, it was—DRUMROLL PLEASE—Yup, it was Puppy Love, Budweiser’s super squee tearjerker featuring a puppy and a Clydesdale who just belong together, no matter what.
For the second consecutive year — and the 12th time in the past 14
years — Anheuser-Busch has earned one the most coveted of U.S.
advertising honors, winning USA TODAY’s consumer-judged Ad Meter for
Super Bowl commercials. The ad, about a spunky puppy who is
adopted but keeps coming back home to the Clydesdale horse it loves,
gave more than a passing creative nod to a Budweiser spot that won last
year’s Ad Meter, about a savvy horse that keeps returning to its
trainer.
For the 26th consecutive year, USA TODAY’s Ad Meter
reached out to consumers to vote for their favorite Super Bowl
commercials. This online audience of 6,272 preregistered panelists voted
from across the country. The game featured nearly 50 commercials that
cost advertisers a record $4 million per 30-second slot for airtime on
the Fox telecast, which was expected to be watched by up to 110 million
viewers.
But we already knew the puppy and the horse won everything, didn’t we?