The Torturous Art Of Buying Jeans
LatestJeans have gone from from workwear, to rebelwear, to wear-anywhere. They are the universal empty point around which a wardrobe is calibrated. And while they are manufactured in more sizes, styles, and washes than ever before, jeans shopping is hell.
Nobody knows precisely when or for what reason human beings started dying cotton with indigo, milling it into serge twill, and sewing the resulting fabric into pants, but we have some ideas. The word denim entered English from the French serge de Nîmes, woven serge twill from Nîmes, the southern French town that milled dyed warp threads and white weft threads into what came to be known as denim — along with making fine silks, wools, and many other kinds of fabric — from the Middle Ages on. Jeans comes from French, too: during the Renaissance, indigo dye was imported into southern Europe via Genoa, and the shade became known in French as bleu de Gênes. By the 17th Century, the English were familiar with both denim and blue jeans.
In the 19th Century, the denim center of gravity shifted to the U.S. by way of Mitteleuropa when immigrants Jacob Davis and Levi Strauss added rivets to denim work pants and patented that innovation, respectively. Then there was a California gold rush, and James Dean, and Marlon Brando, and pre-shrinking, and Gloria Vanderbilt, and Yves Saint Laurent said the only piece of clothing he wished he could have invented was blue jeans. And now, having shed any but the most abstract and romantic connotation of workwear, jeans by brands you’ve barely heard of go for hundreds of dollars in boutiques. We are in the age of Premium Denim. Jeans are ubiquitous and precious and I, for one, feel all sartorially out-of-whack if I don’t own a pair I can count on.
In November, I lost a treasured three-year-old pair of Lee’s at the laundromat. That their Lycra had recently begun its death rattle, and therefore their ability to hold their shape was becoming less reliable, did little to cushion the blow. Sure, I had always been ambivalent about these jeans’ slightly low rise, their sewn-shut front pockets, and their extremely skinny cut — did I really have to end the day with twill weave impressed into the skin of my knees? — but these were pants that had lived and traveled with me, fit me and flattered me, and which happily bore the marks of my body and all its demands. They worked, and they were taken too soon.
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