The Terror and Reign of Canada Goose Jackets Is Over at This UK School

Illustration for article titled The Terror and Reign of Canada Goose Jackets Is Over at This UK School
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The winter outerwear brand Canada Goose has been banned at a high school in northwest England, where administrators hope to make it easier for students of all income levels to attend school and not feel pressure to show up in a parka that costs around $1,000.

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If you’ve ever lived in the northeast in the U.S., you’re probably seen Canada Goose jackets—as they kill two birds for rich New Yorkers with one stone: surviving sub-freezing temperatures and serving as flagrant displays of wealth. The heavy-duty parkas are a status symbol in certain circles; the brand’s circular red-and-white logo usually stamped on the sleeve. A quick look at the Canada Goose website shows that vests can cost more $400, parkas $900-$1200, and a simple beanie $175. Needless to say, high schoolers do not need a jump-start on needlessly forking over hundreds of dollars to fashion companies, as life is long and capitalism comes for us all and there will be ample opportunity for that in adulthood.

The pressure to show up to school decked out in Canada Goose is unrealistic for some low-income students; the Woodchurch High School in England sent a letter to parents announcing the ban this week, according to the Washington Post (Moncler and Pyrenex are also banned). The move was decided after consulting with a group of students, according to the school’s head teacher Rebekah Phillips.

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She told the BBC: “We are very concerned as a school about poverty-proofing our school environment and, as such, we met with groups of pupils and made the decision in consultation with them.” Poverty-proofing aims “to reduce stigma and remove barriers” to education, according to the UK-based project’s website.

Not everyone is happy with the ban, but I suppose they will just have to wear their Canada Goose on the weekends or wait until next year to see if the school decides to change its mind. In a few months, anyway, it won’t matter, because it’ll be spring.

Senior Writer, Jezebel

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DISCUSSION

It’s very similar on US college campuses in areas that get snow and a real winter. We got our first snow that stuck didn’t melt right away last week in Wisconsin and the Canada Goose coats/winter boots combos made their first appearance of the season. I’m a lifelong midwest resident and I know that’s overkill for for weather conditions where the snow’s going to be gone within hours.

It’s mostly the international students and the ones who aren’t from the Midwest that are the audience for Canada Goose and other high end, status winter wear. When my sister and I were in college over a decade ago, it was North Face that was the status brand. She still recalls one roommate who was from Florida ordering a North Face coat and paying for express shipping once the first snow came in November in Michigan. Meanwhile, my sister was fine with her heavier fall coat and multiple layers until Christmas.

My sister who lives up in the Twin Cities said it wasn’t cold enough for her to get the Canada Goose coat out yet. She walks to work most days except when the sidewalks aren’t cleaned up and bought the coat for the really cold days. She said her Patagonia shell jacket was warm enough for her. She said it would have to hit closer to zero for the heavy coat to come out.