Proving that sometimes the best messages are delivered simply, this French PSA for domestic violence awareness highlights how easily we become immune to the suffering of others - and how eerie quiet can sound. [AdWeek]
It's strange living in France - the ads here are always either brilliant or really, really creepy. There is no middle ground. Sometimes they straddle both sides of the fence.
A few years ago for a month a lingerie store had a poster of a girl who looked to be about 16 in white lacy lingerie with the tagline "Je suis vierge, et vous?"
Which could either mean "I'm a virgin, are you?" or because of the time of year it was "I'm a virgo, what's your sign?"
There there were these creepy ads that were in every bar for a while that showed a giant spider going down on a girl - and it was somehow supposed to be a safe sex sex message (even though giving a girl oral is not something involving condoms.)
Lately, my town has tons of billboards that at first glance seem to be a image of a teenage boy blowing an old man but when you look closer you realize he's actually smoking a cigarette - and it's supposed to be an anti- teen smoking ad. But, when you are in a gay club and you see that image the metaphor because really creepy and disconcerting.