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The Latest Catalog Technology Makes It Possible To Gawk At Models In Underwear

Illustration for article titled The Latest Catalog Technology Makes It Possible To Gawk At Models In Underwear

Moosejaw, an outdoor gear retailer, has a very special feature in this year's catalog: Customers can check out each model in his or her underwear. Using an augmented reality app — available for iPhones, iPads, and Android — a person can wave their gadget over a model in the catalog and see her in the exact same pose, but wearing only undergarments. It's kind of the modern version of X-Ray specs from the back of comic books… But real! (Sorta.)

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While the app is certainly a creative way to get folks talking about your brand — seriously, everyone loves pseudo-nudity — it might be counterproductive, considering how barely-dressed models can distract from the task at hand, selling outerwear. Maybe the company will start offering fancy lingerie to go with all those snow boots and down jackets?

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[Via Ad Freak]

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DISCUSSION

kyosuke
Kat Callahan

I am now waiting on the inevitable kid's catalog, because we all know that fashion companies have an excellent track record when it comes to making great decisions about children and underwear.

/s