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The Birth of a Nation Kinda Bombed at the Box Office

Image via Getty
Image via Getty

The Birth of a Nation failed to hit its desired $10 million mark at the box office this past weekend.

The disappointing box office numbers—$7.1 million in total—caps an arc that started with the film’s warm Sundance reception and an unprecedented $17.5 million deal that was forgotten once Nate Parker’s 1999 rape trial resurfaced. Poor reviews and a baffling media run further sealed its fate.

Other descriptions of how poorly this movie did: “flopped,” “struggled” and “tanked.” The Los Angeles Times threw a bone, stating that Birth of a Nation simply met expectations but added that its Oscar chances are probably dead.

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While Girl on a Train took in $24.7 million to lead the box office, Birth of a Nation came in sixth. Despite the mediocre opening, the film reportedly tracked well with black moviegoers in major cities. Via Deadline:

Sources tell Deadline that in several African American neighborhood theaters in Baldwin Hills, New York, Atlanta, Baltimore, Chicago and Norfolk, Birth of a Nation was the No. 1 title. In addition, Birth of a Nation overperformed in the south. ‘A’ grade movies typically generate a 3.6x multiple, and with an opening this low, Birth of a Nation will likely land a final domestic tally that’s under $30M. That’s not enough for a movie that carries an estimated P&A between $10M-$20M and an acquisition price of $17.5M.

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An anonymous studio exec told Deadline, “This movie with its strong themes of uprising arrives at a very interesting time in our country. Without the filmmakers’ controversies, it’s a story many would feel compelled to see. And it’s a shame that’s not happening.”

Culture Editor, Jezebel

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DISCUSSION

I’ll be honest, whenever I hear “The Birth of a Nation” I immediately think of the famous silent film known for its racists depictions of black people and somewhat positive view towards the KKK.

In other words...this film could probably use a better title.