The Bill Cosby PR Machine Is Out in Full Force, and the Judge Is Not Amused
LatestNORRISTOWN, Pa.—When word came out Thursday night that Bill Cosby spokesman Andrew Wyatt would talk to the media, everyone started running. The camera operators grabbed their gear and hustled, with reporters trailing behind them. They moved like a school of fish; you couldn’t miss it. The microphones quickly collected at the podium beside the main courthouse entrance; a large, formal circle formed; and stragglers had to make do by craning their necks or stealing views from the nearby steps. Wyatt wasn’t anywhere near the podium yet; I had seen him going in the opposite direction minutes ago.
It didn’t matter. Everyone waited, and Wyatt appeared.
“I have no update,” Wyatt said with a smile. The crowd laughed. Then he gave an update anyway, one that would later draw words this morning from Judge Steven T. O’Neill.
Wyatt is not a lawyer and not an official member of the court, but that hasn’t stopped him from offering up “knowledge” anyway. Reporters were told there was no record of Montgomery County’s longest-ever jury deliberations; maybe this is the longest, maybe it isn’t. On Thursday, Wyatt, cool, calm, collected, told the throng “the record has been broken” for longest deliberations in the county. He also referred to the judge relieving the jurors because “they did their civic duty.”
He kept going, the soft rapid-fire clicking of photos always humming in the background, the soft glow of rapt reporters tweeting as the sun set. No matter what happens, Wyatt said, team Cosby was “prepared to go the distance.”
And even though nearly nothing has happened for a day, aside from hearing the stream of juror questions, reporters somehow had their own. It felt like a press conference after a sports game. Everything was known because it’s all happening right in front of us (minus certain conferences between the judge and lawyers, where reporters and the public aren’t allowed). Yet somehow there were questions—really, just veiled requests for quotes. They weren’t really about anything.
Like a press-friendly coach, Wyatt is always game. Earlier in the day, he had already drawn comparisons between the felony criminal trial and the Golden State Warriors.
Last night, Wyatt still had the energy to spout a few meaningless answers to some of these void questions, including one about whether the judge should do something about the still-deliberating jury. Wyatt closed the press conference with, “Mr. Cosby is just happy that we have a fair and impartial, uh, jurors.”
The battle for microphones wasn’t completely one sided, though. On Thursday, there also was a press conference from Gloria Allred, who represents dozens of women who say Cosby drugged and sexually assaulted them. She provided a counterpoint to Wyatt, saying sometimes these things just take time. It’s easy to crack jokes about Allred’s love of talking to cameras, but it served a real purpose. If she didn’t provide a counter to the Cosby PR machine, who else could?
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