If fear is a great motivator, then hopefully this PSA for children's charity Fragile Childhood will get its share of alcoholic parents to stop drinking. The ad, created by Finnish agency Euro RSCG Helsinki, asks "How do our childen see us when we've been drinking?" and shows several terrified children being haunted by horrifying monsters who are actually their mothers and fathers. Will the PSA will be as effective as it is nightmarish?

Horrifying PSA Asks: Are You a Monster When You're Drunk? [Adweek]