It’s obvious from the tone and minimal nature of the trailer that Swift wants me to watch this film and cry with her as we process our emotions and I fall deeper into a pit of Swift obsession. I do this willingly, even while knowing it means enduring the mockery of my co-workers, who just don’t get it!

This film also serves to remind audiences that folklore is an album that actually exists. While I love a one-note album that only works when it’s raining or I’m in the car at night, in the long run of Swift’s career, folklore will not be the thing seared into people’s minds years from now when she’s winning lifetime achievement awards for music and lipstick application.