Ever the nimble marketing mind, Taylor Swift has added some titles and lyrics from her new album, Reputation, to her already long list of trademarked phrases, according to TMZ. The idea is that she’ll have exclusive rights to slap ‘em on everything from guitar picks to jewelry to notebooks to bikini bottoms to fountain pens if she so chooses.
Along with “The old Taylor can’t come to the phone right now” and “Look what you made me do,” Swift also has past trademarks on these classics:
“Swifties” (as in, her fans)
“Party Like It’s 1989"
“’Cause We Never Go Out of Style,”
“This Sick Beat”
“Could Show You Incredible Things”
“Nice to Meet You. Where You Been?”
I don’t know why you’d want a bright pink coffin bearing the words “The old Taylor can’t come to the phone right now,” or “could show you incredible things” around the rim of a plunger, but if you do, too bad. Unless of course Swift makes them herself, though considering the breadth of her merchandise empire—which includes typewriters, walking sticks, non-medicated toiletries, “knitting implements,” pot holders, lanyards, whalebone, napkin holders—it’s not totally out of the question.