Obviously—as anybody with even a rudimentary knowledge of New York’s ongoing gentrification battles should have expected—this did not go over well! Vanishing New York author Jeremiah Moss said it “might be the most deplorable commodification of local neighborhood culture I’ve ever witnessed.”

And now Target is surprised you didn’t like their welcome gift to you, the old-school residents of the East Village still stubbornly hanging on, but also so, so sorry to have offended.

“We often host a one-day celebration that shows the neighborhood how excited we are to be part of their community.”

“We sincerely apologize if some eventgoers felt it was not the best way to capture the spirit of the neighborhood,” the statement continued. “We always appreciate guest feedback and will take it into consideration as we plan for future opening events.”

Here’s some feedback: Fuck off!