Unlike her future surprise album that should be dropping any minute now, Beyoncé’s athleisure line Ivy Park is a tangible thing available for purchase on April 14. Ahead of its release, there’s a lookbook with all the casual and impractical activewear we’re all dying to never wear at the gym.
Hot on the heels of their competitor Under Armour, Nike is amping up their offerings for women's workout gear as well, because that's where the moneyyyyy is at.
Not content with their still-struggling revenue stream, Urban Outfitters is expanding into patterned leggings, short-shorts and tiny tank-tops. Does this sound like what they already sell? It's all very different – this time, the clothes are for working out.
We are informed by Spanx that it has moved into "active wear," meaning that you can soon shimmy and sweat into "bagel-busting, moisture-wicking Slim-X® waistband, a flared leg, and back seams to visually slim the silhouette" for $118. Yeah, that's pretty meta.
The other day, a certain mailbox contained both the Athleta and Victoria's Secret catalogs. These companies sell very similar products — that is, swimwear, workout and casual clothes for women — but they have very different approaches. An analysis, after the jump.
