Aw, Chief Keef is reportedly using his newborn son as a promo tool. Sweetest move ever?

Complex reports (via DNAinfo Chicago) that Keef—whose real name is Keith Cozart—recently welcomed a two-month-old baby boy into his brood and named him Sno FilmOn Dot Com Cozart. The middle name doubles as a nod to Keef’s record label and a promotional ploy.

A rep for Keef’s label FilmOn says, “Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa’s double album Bang 3 with FilmOn Music and MondoTunes on September 18.”

After posting a photo of the child on Monday, Keef is, at the same time, allegedly questioning whether he’s the biological father. Of all the weird baby names in the world, this is certainly the most commercially viable, if true.

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