Sweaty NYC Gym Rats Are Mad About ClassPass Price Hikes

Illustration for article titled Sweaty NYC Gym Rats Are Mad About ClassPass Price Hikes

Those primordial screams you hear? That’s Jessie Spano and the sound of thousands of scorned ClassPass members upset about a 25 percent bump in their monthly subscription.

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The company—which gives users fairly unlimited access to fitness studios at a flat rate—announced on Tuesday that it’s raising its membership fee in New York City from $99 to $125, which is a big leap.

An email went out to ClassPass members this afternoon (self included) who then all simultaneously gasped aloud, texted this emoticon (;/) to someone, and shed at least three salty, middle-class tears:

Illustration for article titled Sweaty NYC Gym Rats Are Mad About ClassPass Price Hikes
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Despite its popularity, there’ve been reports of studios taking a financial hit because of the ClassPass effect. That may be a reason for this.

But why not just offer a tiered subscription?

Business Insider reports:

Price hikes can be a good way to weed out stingy users who are often more trouble complaint-wise than they’re worth. Extremely loyal users often don’t mind paying more for a service they love...

...If ClassPass wants to generate more revenue, it could have made a tiered subscription product, offering a more expensive monthly fee to users who want premium services and studios and kept the price point lower for moderate users. But that’s not what ClassPass has chosen to do, and it’s already causing a Twitter backlash.

Well, what are we gonna do now?


Contact the author at clover@jezebel.com.

Image via YouTube

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DISCUSSION

fennelbreath
fennelbreath

Okay, honestly, I would LOVE to hear the experiences of people who use ClassPass and are happy with it. It’s so tempting. I’ve just resisted so far because I’m very happy with my $35/month gym and I’d end up keeping it because I love my cycling instructors and the freedom of an all-purpose gym, but I’d also love to get to go to more specialized classes that are otherwise out of my price range, but I think it would also stress me out trying to schedule all that and I’d end up working out twice a day to get my money’s worth and I might die.

Please discuss. Is ClassPass as stressful as it sounds? Is it worth the price hike (I’m sure it’s going to come to Chicago, too)?