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Start Panicking: Global Wine Shortage May Be Imminent

Illustration for article titled Start Panicking: Global Wine Shortage May Be Imminent

Oh no! It looks like everyone's favorite fruit drink may be in short supply very soon. Now who will accompany you throughout all those Project Runway marathons?

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While wine production has been quite good this year due to improved harvests, it still will not be enough to accommodate the growing market of wine-drinkers — particularly in the US and China — who are projected to consume over 400 million cases each by 2016. Last year, there was already an under-supply of 300 million cases.

While the "new world" market (the colonial-chic term that encompasses US, Australia, Argentina, Chile, South Africa, and New Zealand) is growing, Europe, which still provides about 60% of the world's wine, has already seen a decline of about 25% since 2004, the peak year for wine.

So next time you are deciding whether or not that $1 mega-clearance Christmas wine with the 'cheerful' red-faced Santa label is worth it, know that it may soon be a relic of purple lips-past.

[Time, Quartz]

Image from AP

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DISCUSSION

ZemarSea-Urchin
ZemarSea-Urchin

So... Vodka then? Time to switch to spirits people. I'm not a scotch woman myself, too burn-y. Tequila is evil. Period. Never mind Gin, may as well be sucking on a pine tree. Whiskey, I like. But only with some Ginger Ale. Hmmm...that's all I got. Ooh but I do like Drambuie. Vodka. Drambuie. When the Piont and Reisling run out I'mma drink that.