SpongeBob Meets Sir Mix-A-Lot In New Burger King Ads
Burger King‘s new ad campaign for their SpongeBob kid’s meals are facing harsh criticism from the CCFC for their sexualization of the cartoon figure. Click through for the seriously insane video.
Set to a remix of Sir Mix-a-Lot’s famous ode to the well endowed, “Baby Got Back,” and featuring girls in tight shorts dancing with the King, the ad certainly does sexualize SpongeBob. As the King sings about his love for square butts, and his desire to “get with” SpongeBob, ladies dance provocatively, shaking their phone-book-enhanced derrieres. At the end of the 30-second ad, Sir Mix-a-Lot appears lounging on a couch with two ladies and says, “booty is booty.”