Spanx Helps Men To Banish Their Beer Bellies

Illustration for article titled Spanx Helps Men To Banish Their Beer Bellies

Are men really clamoring to dance around the house trying to squeeze into shapewear disguised as a crewneck and "compression bottoms?" According to Sara Blakely, the founder of Spanx, men are beyond ready for some extra assistance.

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The Wall Street Journal reports on the launch, noting:

The experimental product, which hits Neiman Marcus stores March 15, is already generating strong interest on the company's e-commerce site, Spanx.com, even though Spanx hasn't actively promoted it (until now). Ms. Blakely says that the crewneck style is currently the fifth-best selling item-out of hundreds of items-on the entire site.

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As Blakely heads back to the lab, I know one thing I'm eagerly waiting to see: Will David Zinczenko declare war against Spanx in the pages of Men's Health, or will he embrace those ever-sexy advertising dollars?

Spanx Body Slimmers for Men Unveiled [WSJ]

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DISCUSSION

buffysummers-old
BuffySummers

I don't see any reason why this product shouldn't exist. I have a pair of Spanx (the kind that are mostly like bike shorts with a really high waist) and they make a huge difference under dresses. That being said, I don't know that the average man will be willing to accept the discomfort of wearing these kinds of garments, as they're not as used to the pain/beauty tradeoff as we are.