Sources: Period Underwear Visionary and Thinx Co-Founder Miki Agrawal Is Out as CEO
LatestMiki Agrawal, the co-founder of heavily marketed period underwear company Thinx, is no longer its CEO, sources tell Jezebel. Agrawal has styled herself as a visionary on all things period-related (the company recently announced plans to start making its own tampons and applicators). We’re told she’s been given the new title of “Chief Vision Officer.”
Thinx is best known to readers of this site for the exuberantly nutty PR emails its former public relations person used to send, and for feuding with the Metropolitan Transit Authority over period-themed subway ads. (Thinx now has a new PR professional, following in the last one’s footsteps: the most recent email from her featured the subject line, “have u ever wanted to play with a tampon going in n’ out of ur vag?”)
Agrawal has quickly made a name for herself as a tech world-flavored disruptor of periods, even as Thinx’s products (absorbent underwear, biodegradable tampons) aren’t quite as big as their hype. Just yesterday she was featured in a profile in Fortune for her newest project: Tushy, “a high-tech bidet attachment.” She was also featured on another website for her various plans to empower menstruating women, including the very laudable Thinx Foundation, which says its first project will be partnering with local NGOs around the world to teach self-defense, menstrual education, and other skills to girls.