Snickers Places an Ad Making Fun of Overzealous Retouching on the Back of SI's Swimsuit Issue

Image for article titled Snickers Places an Ad Making Fun of Overzealous Retouching on the Back of SI's Swimsuit Issue

A new Snickers ad is being praised for featuring a model in a bikini who has been so badly retouched she looks deformed. The catch? She’s on the back of Sports Illustrated’s Swimsuit Edition, one of many magazines capable of doing sometimes bizarre things to images under the pretense of making mostly women “look better.”

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Image for article titled Snickers Places an Ad Making Fun of Overzealous Retouching on the Back of SI's Swimsuit Issue

As AdWeek points out, there’s another ad in the issue that features a model in a wind spiral, with a title that reads “Wind machine operators get loopy when they’re hungry.” The campaign seems particularly timely, given model Ashley Graham’s proclamation that her cover for the magazine wasn’t photoshopped at all. That’s great for Sports Illustrated and all, but can you just imagine the conversations going on in sales to make this happen?


Contact the author at dries@jezebel.com.

Image via Snickers

DISCUSSION

By
BecauseOfReasons

It’s fun looking at that image to find all the things that are wrong in it. It’s like one of those “find the 6 differences” things.