Skinny Water Pulls Advertisement Telling You To Drop Some Pounds

Illustration for article titled Skinny Water Pulls Advertisement Telling You To Drop Some Pounds

After unveiling their latest advertisement claiming "Skinny Always Gets The Attention," Skinny Water has decided to pull the campaign because —drum roll please— someone wrote in and told them they should.

Jezebel reader Erin Bradley says she wrote the following email to the company Friday afternoon:

I'm writing to let you know that I'm really turned off by this ad campaign. I'm a current Vitamin Water Zero drinker and am always trying new beverages, yours being the next logical alternative. Thanks to this campaign, I won't.


And believe it or not, Bradley actually received the following reply from someone at the company named Michael Salaman:

Erin ,

Thank you for your email .

We are only interested in selling zero calorie ,better for you beverages.

I agree with your position and we will pull this ad and anything like it in the future.

I hope you will give Skinny water a try.

Thank you for your feedback


Of course, it's unlikely that Erin Bradley's email to SkinnyWater was the sole reason the company decided to pull the ad, but it's definitely a fine example of one person speaking up and possibly actually making a difference.

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Can the world just stop assuming that, as a woman, I want to lose weight? I have lost a noticeable amount of weight over the last few years primarily from not drinking as much, living in the middle of nowhere so I can't get delicious takeout anymore, and just generally being sickly. People, men and women alike, always feel the need to point out that I have lost weight. I am sure they think I have been on a diet or workout regimen and want some sort of recognition or accolades for it, but it makes me feel uncomfortable!

"Wow, you've lost a TON of weight!" Well, if 15 pounds constitutes a ton. Plus, that suggests to me that I looked like I weighed a TON more before, and I was fairly happy with what I looked like then! Then they want to know the details and it prompts the awkward "I don't know... I guess I eat healthier and drink less alcohol" conversation.

The blatant resentment that other women express towards me now that I have ventured from "normal slim" to "thin" is a whole other story...

I don't know why people feel the need to make comments to others about their bodies.