A Canadian hair salon is defending its ad suggesting it can make you look good after your well-groomed boyfriend gives you a black eye. Never mind copious
criticisms that it makes light of domestic violence — this, says the owner of Edmonton-based Fluid Hair, is "art."
The ad is part of a series featuring meticulously-styled women in incongruous situations with the tagline, "Look good in all you do." Most of them are innocuous or even cool, except this one and the one that suggests that a homeless woman on a dirty mattress outdoors got a mean blowout.
This particular advertising fail has a peculiar advantage over the rest, which is a creator whose chosen defense is, "We just like art, and it's also objective." And also this:
"It might strike a chord, but as the way our society and community is getting, we keep tailoring everything because everyone is getting so sensitive...Anyone who has a connection or a story behind anything can be upset or have an opinion. We are not trying to attack anyone."
On the salon's Facebook page, Cameron writes, "The passion I have for teaching about holistic options and routes and in depth knowledge of hair education is in all actuality hair raising." Her favorite quote on her own Facebook page is, "you should try everything in life twice except for incest and folk dancing." This apparently applies to the ad campaign, which Cameron told the Edmonton Sun will likely continue with a second batch. At least it won't involve incest or folk dancing?
City Salon Unapologetic Over Racy Ad [Edmonton Sun]
Canadian Hair Salon Promotes Itself With Domestic Violence Imagery [Copyranter]