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RIP Claire's and Thanks for All the Piercings

Illustration for article titled RIP Claires and Thanks for All the Piercings
Photo: Getty

Claire’s Accessories, the go-to place for powerbeads in every color, is filing for bankruptcy.

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Bloomberg reports that anonymous insiders have confirmed the company will be solidifying their Chapter 11 filing in the coming weeks. The extreme measure is an effort to ease the company’s debt of 2 BILLION dollars. That is ten times a “key measure of its annual earnings” and they have an interest payment bill of $60 million due March 13. How has Claire’s gotten into this situation? Is it all the shoplifting I did when I was in middle school?

No. It’s the death of malls. Like all our teen franchises that built a brand on bored kids wandering over from the food court, Claire’s has had to contend with “declining customer traffic and online competition.” They’ve been driven to hawking their merchandise at CVS pharmacies and Giant Eagle supermarkets. How can you establish intimacy in your girlfriend group in the aisle of a CVS? Will a CVS employee give me three ear piercings I haven’t used in 20 years? Probably, if I pay them enough, but it’s not the same!

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Farewell to the institution that suggested we wear several successively smaller silver hoops in a row in our lobes and a choker and why not some chunky plastic flower rings? Butterfly clips holding down your hair twists on top, a dash of body glitter, and you have fashion. No other place so completely encapsulated the look that is currently coming back into vogue, yet we can’t even keep them in business. RIP Claire’s. You’re just too real.

Contributing Writer, writing my first book for the Dial Press called The Lonely Hunter, follow me on Twitter @alutkin

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DISCUSSION

candy_pants
candy_pants

So I guess this is my chance to rant.

Don’t get your ears pierced in places like Claire’s.

Don’t get your ears pierced with a piercing gun. Just do not do it.

Piercing is a minor surgery. You’re putting a hole in your body with an instrument, why would you let a kid with an after school job do that to you?