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Also, once a meme goes viral, it’s only a matter of time before the way it is used changes. I mean, have you seen that Real-Housewives-of-Beverly-Hills-woman-yelling-at-cat meme recently? It looks like what started as just some well off white kids clowning their grandparents on TikTok turned into something a little more cutting as it spread and got picked up (some may say ruined) by pressed Millennials.

Joan: Yes! Malcolm makes a good point. I also think “OK Boomer” is a perfect lens through which we can gauge how young, white suburban people view older generations, much, much differently than their non-white peers.

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Ashley: I agree! I mean, coming from a black perspective I also kind of wonder if there’s a knee-jerk element of “respect your elders” in here, in that black people and other POC don’t think white people necessarily value theirs the same extent that we do. Still, I think acting like there isn’t any inter-generational beef among non-white people is also absurd. Get some black Millennials and Gen Z’ers in a room with Boomers and talk about the 2020 election, see what happens.

Joan: I also understand why some older leftists might feel wary of criticisms that lean too heavily on generational divides—knowing how shaky those are in the first place. But I’ve recently seen a lot of pleas to shift the sentiment to “OK Billionaire,” or other gestures at the ruling class, which sort of collapses a whole lot of nuance, I think! (Although I agree it’s good to mock billionaires at any chance we get.) I just don’t know why we have to act like young people can’t have legitimate criticisms of older generations. It feels extremely disingenuous, and again, I don’t think that any of this was even the point of the meme in the first place! The whole thing sort of reminds me of those troll emails we get when we cover women critically—mostly #girlbosses—that accuse us of setting back the women’s rights movement for pointing out that women can be bad too. Two things can be true at the same time!

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Ashley: Exactly. It has a whiff of “Not all [insert dominant group]!” Of course we’re not implicating every single person born between 1945 and 1965 as The Enemy when we deride Boomers, crassly joke about Boomers dying out, or even say “OK Boomer” (which is probably on its last leg anyway, as its been worn beyond repair in the last two weeks). Boomers act as an imperfect stand in for a regressive set of class and social values that may not be exclusive to that generation, but have been upheld and implemented by them for decades. And yes, some of these regressive values can even be shared from non-white boomers, working class boomers, etc.

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Still, this is a meme. It’s funny. It’s dismissive. It’s rude. It’s a simple little fuck you to people who have shitty conservative politics and bootlicker mentality. It calls out people who appear complicit. It holds meaning, but it’s not deep to the point of warranting a personal essay as to why “OK Boomer” erases your abuela or something.

Joan: Yeah, I also think that the response to “OK Boomer” has really exposed the cogs in online opinion generation and the “content machine.” Which, if I might add, is also how I felt after the VSCO Girl Crisis. Teens make a dumb joke, adults on the internet extrapolate its meaning and claim it’s indicative an entire generation, the takes become more numerous than actual examples of VSCO girls themselves, and the cycle continues with the next thing. Here, the next thing is “OK Boomer.” And while social media was definitely ever present when I was in high school, and my classmates and I had been arguing about the discourse on Tumblr since middle school—I can’t imagine what it would have been like if every little dumb joke we made was turned into a grift by extremely online adults. Horrifying!

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Ashley: Another side effect of a less insular internet. I’m a few years older than you, so when I was in high school, social media platforms of choice were MySpace and Facebook (and LiveJournal if you were a weirdo like me). I’m imagining in-depth articles about the “O RLY” owl right now and want to die. I think that there are a lot of important discussions to be had about generational divides.

I think we need to have them. They’re real, they exist, they have real life implications (especially fiscal ones). But using “OK Boomer” as a vehicle for these discussions is absolutely absurd. Let Gen Z have their goofy little meme without dissecting the fuck out of it!

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Joan: Yes! I also think that my time on Tumblr debating politics with my friends and making dumb political memes was incredibly instructive! Sure, I had to actually go on to read about the ideas in more coherent ways from other writers and theorists—your Marx jokes get much funnier when you’ve slogged through Das Kapital—but kids are fucking smart! Recent teens like me are still figuring it out, sure. But many of us have also gone on to be writers, theorists, and activists. The circle of life continues!