Ratings for Donald Trump's Miss USA Pageant Were Abysmal

Illustration for article titled Ratings for Donald Trumps Miss USA Pageant Were Abysmal

A vanishingly small number of people watched the Miss USA telecast this year. But it’s not because this hair-sprayed spectacle is so dated that “telecast” feels like an appropriate term.

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Rather, the pageant found itself all dressed up with nowhere to go, when—in the wake of Donald Trump’s remarks about Mexicans—Univision and NBC finally realized the dude’s a shithead and both dumped the broadcast at the last moment. The show went on when Reelz stepped in and bought the rights, but USA Today reports that according to Nielsen, a mere 925,000 people watched this year’s uncharacteristically Trump-free edition. Last year, 5.6 million tuned in. That’s an implosion big enough to leave a crater.

Although it must be said that Reelz is probably still happy with the outcome. According to The Wrap, they got the broadcast for a mere $100,000. Ouch!

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Contact the author at kelly@jezebel.com.

Photo via Getty.

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Ascverlaren

John Oliver’s description of Donald Trump as “a clown made up of mummified foreskin and cotton candy” is one of the most visceral depictions I have ever heard.