Rashida Jones Dropped a 90s-Style Video For Her Single, 'Flip and Rewind'

Here’s Rashida Jones’ video for her new single, “Flip and Rewind.” The video, which includes cameos from Jermaine Dupri and Tevin Campbell (among others), is a journey through notable 90s hip-hop and R&B videos. There are references to TLC and Boyz to Men, and Jones apparently used her own high- school dance crew in the video.

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In an interview with Rolling Stone, Jones said:

The inspiration for the video that Will [McCormack] and I directed was to try to evoke the feeling of the Nineties, but not in a mocking way. I think for you and I both, it’s such an important time musically, emotionally and psychologically. Every part of us formed during the Nineties, and we took all of the quintessential R&B videos from the Nineties and did our best to recreate them.

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The video is cute and the single is catchy, but damn if I don’t look at her in that opening scene and think, “Ann, you poetic and noble land mermaid.”

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DISCUSSION

chgomomx4
Jennifer Wilson

We were going through old pictures & my brat of a daughter wanted to know what was up with my hair. The 90s. The 90s was what was up with my hair. And I was adorable.