At the time, Bravo also placed several paid posts on Buzzfeed, including one titled, “The 10 Types Of Guys You Find On Every Dating Website.” Examples: “The guy who doesn’t know how to take things slowly” and “The living proof that chivalry is dead.” The butt of the joke was, ostensibly, men with their aggressive sex-seeking, but the entirety of this promotional project has the effect of neutralizing and normalizing the behaviors that they comedically skewer. You don’t even have to get past a promo for The Online Dating Rituals of the American Male to know that the show itself did much the same.

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Of course, this show is old news. It launched four years ago and ran for a single season. But it does fit perfectly within the reality TV tradition of portraying romance as a ritual in which men (and sometimes women) scheme, cajole, manipulate, persist, and control. In the Bachelor and Bachelorette model, love and sex are a game to be won. It’s a competition between contestants, but also between the pursuer and the pursued. It is the same ideal found in the #MeToo resisters who warn of the death of “romance”—the implication often being that it is romantic for men, in particular, to aggressively and coercively pursue women.

In June, a contestant from The Proposal, a reality show about competing to marry a stranger, was accused of “setting up a woman for date rape,” as Vice reported. That same month, it was revealed that a contestant on The Bachelorette had been convicted of groping in an incident that preceded the filming of the show. Last year, production was shut down on Bachelor in Paradise following a report of an alleged sexual assault on set. And, as Vice pointed out, Megan Lowder left season 19 of Big Brother after her treatment by the men in the house—“I had a lot of guys yelling at me and attacking me”— triggered her PTSD from a past sexual assault.

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Sexual assault happens at an incredibly high-rate in the population at large, and there is no reason to think that perpetrators are any more common on reality TV. But it is worth considering how these shows can both set up, normalize, and even romanticize toxic behavior as the “dating rituals of the American male.”