Queen Elizabeth II driving away from her association with you without blinking an eye. Photo: Getty.

Do not make the mistake of thinking you can disclose what happens inside such intimate confines as a royal bra fitting and maintain your association with the Windsors.

The Daily Express has reported that June Kenton—bra fitter to Queen Elizabeth II herself—and the company she built into a lingerie powerhouse, Rigby and Peller, have lost their royal warrant after the publication of Kenton’s apparently somewhat dishy autobiography, Storm in a D-Cup. (While Kenton sold her majority share in the company in 2011, she still did bra fittings for the monarch at Buckingham Palace.) 

A royal warrant is essentially an official thumbs-up from the crown, testifying to your history and ongoing relationship supplying the royal household. It’s a nice little marketing boon if you’re some fancy brand; purveyor of very nice teas and jams Fortnum and Mason displays theirs prominently on their website. “June Kenton has now confirmed that Rigby & Peller lost the Queen’s royal warrant because the palace didn’t like her book,” Daily Express royal reporter Richard Palmer said on Twitter. Via the Express:

In the book she wrote about fitting bras for a half-dressed Queen, who had first granted the firm a much-prized royal warrant in 1960 under previous owners.

The businesswoman gave intimate details about her working relationship with other members of the Royal Family, including Princess Diana, Princess Margaret, and the Queen Mother.

Describing herself as “the UK’s leading boobologist” in one account to help promote the book, she noted that “even the grandest ladies need to be well-supported” and described giving the half-dressed monarch a first bra fitting.

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Kenton apparently also revealed that Queen Mother told her that Princess Margaret tried to interfere with her millinery selections, so she just went along with it and then picked her own preferred hats behind her back.

“It is very sad for me that they didn’t like it and I’m finding that very difficult to accept. It’s horrible and a real shock,” Kenton told the Telegraph, adding that,“I never ever thought when I was writing the book that it would upset anyone. I’ve had the royal warrant for so long I never imagined that this would happen.”

“Rigby & Peller is deeply saddened by this decision and is not able to elaborate further on the cancellation out of respect for Her Majesty the Queen and the Royal Warrant Holders Association,” the company told the Evening Standard. “However, the company will continue to provide an exemplary and discreet service to its clients.”

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Historically, going on the record with some tell-all memoir about the intimate secrets of the royal family—even if they aren’t that salacious!—is a great way to get ruthlessly iced out. After the Queen’s childhood nanny Marion Crawford published The Little Princesses, her nickname Crawfie reportedly became a royal byword for betraying the firm by telling all. More recently, the Telegraph reported they were furious at On Duty With the Queen by former palace press secretary Dickie Arbiter.

Anybody looking to disclose the secrets of Harry and Meghan’s wedding plans for cash—tread carefully!