Pretzel Crisps Really, Really Wants To Piss You Off

Illustration for article titled Pretzel Crisps Really, Really Wants To Piss You Off

If you suspected that Pretzel Crisps' series of offensive ads were a cynical publicity stunt, this site they launched confirms it. Perhaps they'll find it less entertaining to see sales go down, but that just might be our humorlessness talking.

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I tried to email the address they provided and it bounced back. I guess they don't really want to hear my feedback.

So my 8 minutes of email composition doesn't go to waste:

Dear Pretzel Crisps:

I am a 29 year old with a PhD. I have disposable income, am health conscious, and enjoy pretzels. I'm fairly sure I'm part of your target demographic. And yes, I realize it's a pretzel ad because I am literate. I like your product and might consider buying it again if you'd ditch this absolutely inane advertising campaign. Irreverent doesn't automatically equal humorous; it also has to be funny. You have failed. Let it go and try something else.

By the way, referencing other poor-taste sexist advertising on your own site helps me mentally classify your company with other brands I abhor. Are you sure these are the kinds of associations you want to make?