Pretzel Crisps Backs Off Pro-Ana Ads

Illustration for article titled Pretzel Crisps Backs Off Pro-Ana Ads

Pretzel Crisps tells Stephanie Marcus, "Based on the feedback received from you and other bloggers, we are switching directions with our ad campaign and will be taking the ‘You can never be too thin' ads down." Smart move!

Image via K. Knipfing

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DISCUSSION

Good idea, and a lesson learned, I hope. And it's welcome news to me because I think Pretzel Crisps are delicious.

Now if The Gap would 86 the stupid "because we can't all look good in shorts" line from their "Put Some Pants On" campaign, I'd feel even better.