Prayers Up: Chipotle Is Closing All of Its Locations for a Day

Illustration for article titled Prayers Up: Chipotle Is Closing All of Its Locations for a Day

Chipotle has temporarily closed several of its locations across the country due to E. coli outbreaks over the past few months. Soon, the company will be shutting all of them down for one day. Let us pray.

Advertisement

The last time an outbreak struck fear in the hearts of U.S. citizens like this was perhaps the polio epidemic of the 1940s. E. coli outbreaks have occurred at Chipotles in over 10 states, including Boston, Oregon and Washington, with hundreds of customers falling ill and stocks dipping 37 percent since October, according to the Wall Street Journal.

Officials are still investigating whether meat or produce could be the problem. In the meantime, Chipotle will close every location (for a few hours) on Feb. 8 to educate employees and lay out a strategy that hopefully involves free meals and no E. coli.

Advertisement

The Chipotle shutdown is part of a marketing plan to restore faith in customers that biting on a yum burrito won’t decimate our insides. Nothing says “safe food” like a national chain closure. According to E! News:

The closure is to give execs time to answer questions about the outbreak and to go over a new marketing plan to bring customers back.

At a conference on Wednesday, top Chipotle execs worked to assure investors that the the outbreak has settled:

...Chipotle executives said it appears that no customers have reported getting sick with E. coli since late November, and that they think the Centers for Disease Control and Prevention could soon call an end to the outbreak linked to the restaurant chain, which has sickened more than 50 people across the country.

Advertisement

A member of the CDC told the WSJ, however, “It’s true we’ve seen some positive movement in the right direction. It’s been well over a month since we’ve seen any reports from ill people.” And also: “We’re more cautious about closing it. It’s a conversation we’ll have over the coming weeks.”


Contact the author at clover.hope@jezebel.com.

Image via Dimension Films

Share This Story

Get our newsletter

DISCUSSION

stochasticfats
Stochastic Fats

Honestly, what is it I’m not getting about Chipotle? I understand why it succeeds in places with few (if any) Mexican restaurants, but the fact that it does so well in a place like California, where you can get food from real Mexican restaurants that is much cheaper and significantly better, blows my mind.

Why do people swear that Chipotle is wonderful? I’m genuinely asking, because I feel like maybe there are things I’m missing about this experience that could possibly change my mind.