Images via Glimpse

Cats are all over the London Tube. Judging you.

Through the power of crowdfunding, the Citizens Advertising Takeover Service (yes, the acronym is CATS) collected more than $30,000 on Kickstarter for an obnoxiously adorable mission. It involves swapping ads in Londonā€™s Clapham Common Tube station with posters of friendly cats. Aka, a snapshot into the annals of my brain.

The two-week long takeover is meant to...

It doesnā€™t matter. Look at the cats!


CATS, starring cats.

According to the organization behind this large-scale troll, via their CatsNotAds site, ā€œMany of the cats featured in this takeover are from Cats Protection, the UKā€™s largest feline welfare charity.ā€ The Kickstarter page also notes:

We know this is a silly project. But what if we did this around the whole country, or in every major city in the world? Cats everywhere!

Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps weā€™ll start to realise that buying stuff isnā€™t making us happy.


Glimpse adds, ā€œMaybe cats wonā€™t make us happy either, but itā€™s got to be better than insurance adverts.ā€

More photos here. Why cats? Cat Protection rep Guy Chadwick stated in a press release: ā€œResearch shows that cats are good for the health and happiness of people of all ages, whether itā€™s providing fun, love or companionship. Cats are also independent and can fit into a range of lifestyles so we hope anyone who sees the posters will adopt one of our thousands of unwanted cats.ā€

How nice.