Period-Obsessed Tween Opens a New Chapter in Great Menstrual Marketing

The team behind HelloFlo has followed up last summer’s blockbuster commercial hit with a new ad for their period starter kits. This tween is so Judy Blume-ready to get her period that she fakes it with nail polish on a pad, prompting her mother to throw her a First Moon Party as “punishment.” I wish these parties were actually popular in American culture – think of the tricks a “vagician” could pull off.