Period-Obsessed Tween Opens a New Chapter in Great Menstrual Marketing

The team behind HelloFlo has followed up last summer's blockbuster commercial hit with a new ad for their period starter kits. This tween is so Judy Blume-ready to get her period that she fakes it with nail polish on a pad, prompting her mother to throw her a First Moon Party as "punishment." I wish these parties were actually popular in American culture – think of the tricks a "vagician" could pull off.

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DISCUSSION

rachelkemp
rachelkemp

This...was...hilarious! Especially as someone who DID have a "becoming a woman" party ^_^ (done with my full knowledge and consent of course, and we only had women come. Incidentally, my mom is awesome).

In other news, if you want to make a fake pad, you should probably remove it from the wrapping before adding the fake blood.