People With Disabilities React to Mannequins Created in Their Image

"It's special to see yourself like this." That's what one woman says when a mannequin resembling herself is unveiled.


Fashion mannequins — the type you see constantly in clothing store windows — are generally what we think of as flawless specimens of the human form. But this project questions what we mean by "flawless":

Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.



As a person with Cerebral Palsy and scoliosis who uses a wheelchair at all times, this made me feel so happy. PWDs often feel like an invisible minority in the world. We talk about LGBTQ folks, gender identity and expression, feminism, racism and much more in society, but we hardly hear about people with disabilities. This is fucking awesome. MOAR PLEASE. We're part of the world too! :)