Pay Equity Is Becoming a Reality for the National Women’s Soccer League…No, For Real
UKG becomes the first title sponsor of the Cup, actually closing that wage gap everyone’s been talking about
EntertainmentEntertainment

On Friday, the National Women’s Soccer League did the unthinkable. They closed that stubborn fucking gap—at least, for one major tournament.
The tech company UKG has partnered with the National Women’s Soccer League in a multimillion-dollar, multi-year deal to sponsor the NWSL Challenge Cup. The Cup’s pool will increase tenfold this year, and will double again in 2023 to around $1 million— which will make the 2023 Cup the “first-ever women’s professional soccer tournament to achieve pay equity with its U.S. peers in the men’s game,” according to NWSL’s press release. The prize money will be distributed amongst the winning team members, the runner-up, and the semifinalists. UKG is also sponsoring athletes Christen Press and Sydney Leroux.
“We have fought long and hard for pay equal to that of our male counterparts, and we need more people to take a stand on closing the pay gap and fighting for fair and consistent pay for everyone, regardless of gender, race, background, or profession,” Press said in a statement. UKG’s sponsorship is part of their “Close the Gap Initiative,” which they launched in December with the aim of closing the gender pay gap for every UKG employee.
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