Oh Look! A Reasonably-Sized Mannequin for Real Human Women

This mannequin is from the Swedish department store Åhléns. Notice anything different about it? Unlike its waifish cousins silently judging you from the Wet Seal store window, this mannequin is based on a model between sizes 12 and 16 (according to Good’s Yasha Wallin, the average woman is a size 14).

It’s nice to see that at least someone is eschewing the super-skinny mannequin norm, and the response to the Åhléns suggests that maybe it might be time for more retailers to take the hint — a Facebook picture of the mannequin went viral, quickly racking up 130,000 likes.