Nordstrom Catalog Quietly Includes "Plus Sized" Models, Separately

Illustration for article titled Nordstrom Catalog Quietly Includes Plus Sized Models, Separately

A reader points out the latest Nordstrom catalog, terming it "Plus-sized done right: No 'clothes for curvy women' headings, no congratulating themselves for using full figured ladies, just two pretty ladies wearing beautiful clothes." True. And yet...

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We decided to take a closer look at the catalog, online in a convenient flipbook format.

Illustration for article titled Nordstrom Catalog Quietly Includes Plus Sized Models, Separately
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Indeed, there's a lot to like here — two women in the classic plus-sized model range (12? 14?) modeling clothes that fit them, without much fanfare. It's presumably linked to the plus-sized section Nordstrom has long had, both in the stores and online.


Illustration for article titled Nordstrom Catalog Quietly Includes Plus Sized Models, Separately

Look! Here's two pretty people from different racial backgrounds getting married in the springtime!


Illustration for article titled Nordstrom Catalog Quietly Includes Plus Sized Models, Separately
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Bridesmaids! Flower girls! Carefree, yet elegant fun — oh, wait. Weren't the bigger girls invited to the wedding? Looks like they'll have to have their own party on pages 46-53 — and stay there.


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Ditto on the swimwear, which Nordstrom declined to demonstrate in anything but the standard model sizing.


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Same thing for lingerie too, despite the headline, "Nordstrom Fits America."


It's hard to imagine that there is a real logistical or business reason not to present models of different sizes together — unless it's the implicit belief that the fatties will screw up the "regular" shots, or else an unthinking embrace of the idea that being above a size 8 is akin to living on another planet. Or that no shopper wants to see how the swimsuits and lingerie might look on a different shape or size.

Well, there's always next season.

March 2010 Catalog [Nordstrom]

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DISCUSSION

juuuuuules-old
Juuuuuules

If putting all size 22 models in a catlog made more money for the company, they would do it. Most business decisions are not made off of personal decisions and opinions.

The fashion industry works off of natural trends-like the saying "everything comes back in style again."- for example. Some last a few months and fizzle out, others can last years. Unfortunately, the trend of herion-chic from the mid 90's was a big one and obviously made a huge impact on the industry.

It is unfair to automatically write off companies that dabble a little in the "full figured" genre- especially when they are mixing, because it is definitely NOT the same market. Companies have to test the waters before making any drastic changes to evaluate how the intended target audience will respond.

Business 101 people....there ya go.