It’s not that women’s magazines that do write about sex have a particularly good record of doing so (cough, Cosmo), although that specimen is pretty promising. But there is something rather quaint about this separation between print and online, a sort of virgin/whore dichotomy:
While some believe editors have more leeway online, others said advertisers don’t relax their standards for the Web. “Controversial content always raises eyebrows,” said Brenda White, senior vp, publishing activation director, Starcom USA. “It’s still a concern online.”
That advertiser sensitivity isn’t lost on publishers. In 4 million circulation Woman’s Day, “there is absolutely no sex content in the pages at all,” said Carlos Lamadrid, svp, chief brand officer, Woman’s Day Group. “Advertisers, they love that we don’t do it in print. They really like to stay away from it if they can.”
Don’t do it in print, eh? Sorry, couldn’t resist — I work on the Internet!
Interestingly, Woman’s Day doesn’t just get racy on the Internet — it also mocks its own history, pretty amusingly.
Is nowhere safe from Internet snark and smut?
Women’s Service Mags Far Sexier Online Than in Print [Mediaweek]
Related: Entirely Too Retro WD Covers [Woman’s Day]
7 Kids Of Sex Every Couple Needs [Ladies’ Home Journal]
