Grape-Nuts is shooting for that coveted men 45-and-over demographic. Says "insights director" Kelley Peters, "Men aspire to it...It's strong and stern, the father figure of cereals." [WSJ, Gawker]
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How timely. Just yesterday an older gentleman buying Grape Nuts came through my line at the grocery store. I remember eyeing the box and thinking A. about how the cereal is neither grape nor nutty and B. why anyone would eat it.