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Never Mind, Old Spice Is Actually Selling Like Beefcakes

Illustration for article titled Never Mind, Old Spice Is Actually Selling Like Beefcakes

Well, we all thought it seemed kind of strange when reports came out that the Old Spice campaign corresponded with a drop in sales. Turns out, we should have had more faith in Isaiah Mustafa!

A reader points out that the trade publication that reported a 7% drop in sales of Old Spice body wash has very quietly updated the same post to read:

"Despite reports to the contrary, Nielsen data shows that sales of the Old Spice Body Wash range as a whole rose by 55% over the last three months, and by 107% in the last month alone."

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(Yeah, "despite reports to the contrary"...by you!) So all of my silly theories about the mis-reported sales-drop are now null and void, and the world of advertising makes just a little bit more sense. However, I still stand behind not wanting my boyfriend to smell like my dad.

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Alas, The Old Spice Guy Didn't Actually Help Old Spice. Here's Why. [Jezebel]

UPDATED: Campaigns Struggle To Mix Awards With ROI [WARC]
Via Slate's Twitter [Slate's Twitter]

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DISCUSSION

thebutton19-old
thebutton19

Side note: wtf is a beefcake and why do they sell quickly? Anybody have a good answer to this? Because seriously, the word BEEFCAKE just sounds like a disgusting thing to buy or sell.