Motorcycles Make Ladies Happy, Says Totally Dubious Study

Illustration for article titled Motorcycles Make Ladies Happy, Says Totally Dubious Study

A new study says women motorcyclists are happier than women who don't ride.

Because they were feeling bored or lonely or neglected by ladies, Harley Davidson commissioned a study to "check the feelings of self-worth and fulfillment among women who ride motorcycles":

The study was conducted by Kelton and involved 1,013 adult female riders and 1,016 adult female non-riders. More than half of the respondents indicated the motorcycle as a key source of happiness, while around 74% claimed that their lives improved after they started to ride.

Wow, amazing, a study commissioned by a company conclusively proves their product will make you happier! Didn't see that one coming at all. But wait, Captain Snark! The study also found that 50 percent of those surveyed said they were "extremely satisfied" with their relationships. It also found that women who ride motorcycles communicate better with their partners and have better sex. Well, now you're talking, Harley Davidson.

Overall, 34 percent of of the women in the study felt less stress when they started to ride a motorcycle. Other findings include:

- They always feel happy (37 percent of rider respondents vs. 16 percent of non-riders);
- They always feel sexy (27 percent of rider respondents vs. 7 percent of non-riders); and
- They always feel confident (35 percent of rider respondents vs. 18 percent of non-riders).


OK, everyone. Slowly raise your hand if your dream in high school and/or college was to start a motorcycle club called The Pink Ladies and ride cross country with you best friends, dishing out justice, Thelma and Louise style? (Oh GOD. I am I the only one with my hand up?)

Image via Shutterstock

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This seems like a "duh" kind of study. Anyone who has a hobby they care greatly about will tell you that said hobby makes them happier. Because motorcycles cost so much to buy and then maintain, I'd say you have to have a fairly large mental/emotional investment in them in the first place in order to even begin riding. If you ask women who ride horses, do scuba diving or traveling (or any other expensive, time-consuming hobby) whether their hobby makes them happier, they will say yes.