Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Most Extreme Couponers Aren't Doing It For The Savings

Illustration for article titled Most Extreme Couponers Arent Doing It For The Savings

A highly-necessary study conducted by University of Arizona researchers confirms what you probably suspected if you've ever stood in line at the grocery store behind a woman buying 42 cans of cat food because she has coupons and they're on sale: Most of the people who use coupons are in it for the sport, not because they're experiencing financial problems. MSNBC reports:

These shoppers, who would use six or more coupons on each shopping trip over the three-month period of the study, were high earners, with 24 percent of them reporting at least $75,000 in household income; 78 percent of the coupon divas were white; and 51 percent of them were women ...

On the other hand, 71 percent of the people surveyed were "non-users" in that they rarely or never used coupons when they went shopping. Of the non-users, 61 percent had incomes of $35,000 or less, and 26 percent were African-American and Asian-American. That's compared with 16 percent of the coupon divas who were African-American or Asian-American, and 68 percent of the non-users who were white.


The biggest difference between the groups is that coupon users believe the time spent hunting for a 50 cent coupon is worth it and may, "chastise people who don't use them, saying, ‘You're wasting your money.'" Non-users, on the other hand, believe earning several times that much at work is a more productive use of their time.

Image via Fotoline/Shutterstock.

Share This Story

Get our newsletter


Honestly, I'd rather argue over whether it is




Now that's some time well spent!