More Ads Should Be Like This 'Controversial' Indian Jewelry Commercial
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The above commercial for Tanishq jewelry seems fairly innocuous at first glance: A glowing bride prepares for her wedding while her excited daughter looks on. During the ceremony, the groom picks up the little girl (his soon-to-be-stepdaughter) and spins her around in a joyous celebration of their new family. You drown in your own feelings, then buy ALL THE NECKLACES. Advertising accomplished!