Pornhub, Exploitation, and the Casualties of an Anti-Sex Crusade

The backlash to Pornhub after the op-ed changed the website for good. It scrubbed millions of unverified videos from its archive, and Visa and Mastercard stopped working with the site. The ensuing drop in traffic and end of a relied-upon payment method undoubtedly affected those depending on Pornhub for their living.

“Sex work and sex trafficking are two different things,” explains performer Asa Akira in Money Shot. Yet, such broad measures to prevent the latter trickled down to the sex workers who were creating perfectly legal and legitimate content on the site. This distinction is what director Suzanne Hillinger is most interested in exploring in Money Shot, and she allows her subjects—roughly 10 porn content creators, as well as industry advocates like Mike Stabile—the space to articulate how their livelihoods have been undermined.

Through them, Money Shot does as great job of also illustrating how a legitimate anti-exploitation cause is, in turn, exploited by anti-sex operatives. At minimum, bad actors are apathetic about the casualties in the wake of their advocacy. But many sex workers interviewed suspect, with good reason, that the casualties are part of a greater point. “It’s pushing this far-right Christian mandate under this guise of liberal save-the-women/save-the-children language, and it’s been very effective,” says Noelle Perdue, a porn-industry professional who had a stint at Pornhub, where she, among things, scouted for new talent.

Perdue is referring to the efforts of the likes of Lalia Mickelwait, who launched the viral #Traffickinghub campaign that in part inspired Kristof’s reporting, and the National Center on Sexual Exploitation (NCOSE). Mickelwait hails from Exodus Cry, a nonprofit with Christian right ties (and anti-LGBTQ+/anti-abortion agenda), at which her position, according to the doc, was the director of abolition—that’s of all porn. Similarly, the official-sounding NCOSE is a rebrand of the anti-porn right-wing organization Morality in Media. NCOSE lawyer Dani Pinter provides a lot of talking-head work in the doc, and it’s not until well into the last half that her organization’s agenda is explicated—on its website, NCOSE states, “We view the commodification of people for sex as inherently harmful.” While the bait-and-switch of introducing Pinter as informed source only to reveal the politics of her organization is narratively compelling, it somewhat confuses the message.

Granted, there is sideways satisfaction to be derived from Pinter’s mealy-mouthed concern-trolling in response to the sex workers whose livelihoods her organization threatens in its fraudulent virtue. “I wish they knew I care about them, that I think they’ve been exploited, and that of course I think they’re real people and I don’t want them to be hurt and I have absolutely no hard feelings for them,” says Pinter, who can’t even disguise the actual agenda at the root of her organization’s anti-trafficking endeavor. But as Dahl explains, their crusade represents nothing less than an attack on women’s sexuality, an attack on queer sexuality, and an “attack on people being able to express themselves.”

Money Shot does not let Pornhub off the hook, either; the site’s grossly inadequate monitoring of its material is explored. “We were scrubbing through videos as fast as we could,” explains a former moderator, who had a quota of reviewing at least 700 videos a day. They were effectively tasked with eyeballing videos to determine whether its participants were of age—virtually impossible in many contexts. Perdue likewise recalls her anger when her bosses at the Montreal-headquartered Mindgeek, Pornhub’s parent company, weren’t aware of the existence of FOSTA-SESTA, the 2018 anti-trafficking acts that resulted in the closure of Craigslist personals. She describes this as “infuriating given that they made their fortunes off sex workers.”

The doc also explores how credit card companies’ power has threatened sex work on OnlyFans, which announced a ban on porn in 2021 only to quickly reverse that position. Dahl takes us through a host of terms that are banned from the OnlyFans, some of which refer to illegal activity, but others, like “fisting,” are apparently just too kinky. “Pegging is not allowed,” she says. “It’s just because some executive at Mastercard has a fear of things in his butt?” She then describes the shadowbanning on non-porn platforms like Instagram that people in her line of work face, too.

Meanwhile, children are still abused and child sex abuse material proliferates online. Porn performer Allie Knox says that the changes at Craigslist forced sex workers into dangerous, abusive situations and that “it made child traffickers harder to find.” As a representative from the National Center for Missing and Exploited Children—an actually official organization with no apparent conservative agenda—explains in the documentary, exploitation is an internet problem, not just a Pornhub problem.

You can see how it would be easy for an outsider to overhear the commotion rustled up by the likes of Mickelwait and NCOSE and support their cause. Who wouldn’t support ending illegal exploitation of the vulnerable? But that’s exactly why these endeavors are so insidious, and Money Shot excels at teasing out the nuances of this arm of the culture wars.