Mom Laments Daughter's Tomboy Style In Tide Ad

In 30 seconds this Tide commercial presents a troubling cocktail of gender stereotypes, and it’s a bit hard to decipher. Are we supposed to relate to the uptight, creepy mom who wishes her daughter wore pink, or laugh at her for being neurotic and over-the-top girly? At worst, the ad plays on the fears we’re supposed to have about girls like Shiloh, and at best it’s just uncomfortable to watch.