Maybelline Is Now Facing Boycotts Over Its Dylan Mulvaney Partnership
The actress and TikTok phenomenon posted a partner video with the makeup brand over a month ago.
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Dylan Mulvaney is unfortunately causing transphobes to, once again, lose their minds. What’s the latest financial venture causing conservatives to wet themselves? Mulvaney’s partnership with Maybelline, the shining star of CVS makeup aisles everywhere. Imagine throwing a fit because you saw a trans person drinking a beer and then throwing another fit because you saw them using makeup. These people are idiots.
Specifically, people who are giving Elon Musk $8 a month for blue checkmarks have started sharing a month-old TikTok on Twitter of Mulvaney using Maybelline’s concealer. In the branded clip, Mulvaney prepares for her one-woman stage show Dylan Mulvaney’s Day 365, the real-life show inspired by her TikTok series that documented her transition.
And now, the website that reads more and more like an incel forum each day is giving this unremarkable 12-second clip of Mulvaney using makeup a weird new life. One person tweeted “Time for #BoycottMaybelline to trend, since Maybelline used Dylan Mulvaney as their sponsor.” Meanwhile, people on TikTok (where Mulvaney has nearly 11 million followers) are commenting on the clip saying things like “well not buying Maybelline anymore” and urging others to boycott the brand as well.