Marissa Meyer Wanted the New Yahoo Logo to Have a 'Bit of Whimsy'
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Yahoo, a $10 billion company with a hideous logo, had not changed said logo in 18 years. So when CEO Marissa Meyer and a design team set about the task of coming up with a new logo, they had a lot of requirements.
In a post on her Tumblr, she gives a behind-the-scenes look at the process of creating a new logo, writing: